Frequently Asked Questions:
The Guardian Dual Pricing Program is a way for you, the merchant, to offset your merchant service fees without increasing your sale price.
Call us at 254.244.0300, and one of our representatives will help you get started.
Hundreds of merchants are already using Guardian Dual Pricing, and more are signing on every day. Gas stations have been using this program in the U.S. for over 15 years. In addition, many national, state, and local governments, such as the DMV, IRS, post offices, schools, and courts, use the cash discount program. Due to new federal regulations, merchants now qualify for this program, as well, and may claim the benefits it offers.
Visa, MasterCard in $7.3 billion settlement over credit card fees.
Plaintiffs attorney Martin Lueck, chairman of the executive board of Robins, Kaplan, said the allowed “surcharge” is actually a pro-consumer provision of the settlement. “Really it’s a discount that the merchants are now allowed to offer for the less expensive form of payments,” he said. He also said merchants would for the first time be allowed to disclose how much it costs them to accept credit cards.
– Genaro C.Armas, Associated Press; Geoff Mulvihill, Associated Press; Mark Scolforo, Associated Press
From Washington Post…
Judge Approves Visa, Mastercard $5.7 billion settlement with retailers.
“It will reduce the fees and overall prices that consumers pay, which is good for merchants and consumers,” said Patrick J. Coughlin, one of the merchants’ attorneys and senior trial counsel at Robbins Geller, Rudman & Dowd. “There will be more transparency in the pricing.”
– Danielle Douglas
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